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About usOne of us earned the press. One of us earned the rankings. A stranger in a comment section beat us both — so we learned how that actually works, and built an agency around it.
We met on someone else's problem. A crypto client had brought in a PR lead and a search lead separately, and neither of us realised the other existed until the third call.
Kim was doing what good PR does — placing the brand in publications people actually read, shaping the language, keeping the story straight. Somy was doing what good search does — building the pages, winning the queries, and increasingly making sure the brand got named when someone asked an AI instead of a search box. Both halves worked. Both halves were measurable. And both halves kept losing to the same thing.
A Reddit thread. Somebody would ask the honest version of the question in a subreddit — "has anyone actually used this, or is it vapour?" — and one reply from an anonymous account would carry more weight with a buyer than the article Kim had earned and the page Somy had ranked, combined. Then that thread would show up in Google above the client's own site. Then ChatGPT started quoting it back.
"We spent months building the front door. Buyers kept climbing in through a comment section."
So we stopped treating it as a leak and started treating it as the channel. We mapped the subreddits where the category was genuinely being decided. We wrote posts that belonged there — specific, useful, honest about trade-offs, readable without the brand name in them. We stayed in the comments and answered the hard questions instead of hiding from them. The traffic came first. The rankings came a few weeks later. The AI citations came after that, and those never stopped.
It turns out our two backgrounds were exactly the right pair for it. Reddit punishes anything that smells like marketing, which is a communications problem — Kim's half. And a thread is only worth writing if it also earns search and AI visibility, which is a search problem — Somy's half. Most agencies have one of those. You need both.
We started Reddit Posts in 2026 because almost no brand can run this in-house. It isn't a content calendar. It's knowing which of a hundred thousand communities matters, how each one wants to be spoken to, what will get you removed, and being awake when someone pushes back in the first hour. That's a full-time job. So we do it for you.
No account managers, no juniors learning on your budget. There are two of us, and we're both on your threads.
📍 Dubai, UAE
Co-founder · Search & AEO
Somy has spent his career on the search side of growth — SEO first, and now answer engine optimisation: making sure a brand gets named when a buyer asks ChatGPT instead of Google. He's worked with large crypto companies, taken five presale projects to market, and run search for SaaS tools. He's also been a Redditor far longer than he's been a marketer, which is the part that actually matters here.
📍 United Kingdom
Co-founder · PR & Communications
Kim comes from PR, where the whole job is earning attention you can't buy. She's run communications for major crypto companies and SaaS platforms — the kind of programmes where one badly-worded sentence becomes a news cycle. She writes the way people actually talk, which is exactly why our posts read like a person with an opinion and not a press release in a hoodie.
A Reddit post lives or dies in its first sixty minutes. If the early comments are hostile or the thread stalls, it's finished — no amount of later effort saves it. Being split across the Gulf and the UK gives us roughly fourteen hours of live coverage every working day, which means there is almost always a human ready to answer the first hard question rather than a scheduler waiting for morning.
Dubai
GMT+4
Somy — mornings through late evening
United Kingdom
GMT
Kim — through the US morning
Every one of these has cost us money at some point. We'd make the same call again.
01
If a post wouldn't still be useful with your brand name removed from it, we don't publish it. That's not idealism — it's the only version that survives contact with a moderator.
02
No vote manipulation, no purchased upvotes, no throwaway spam networks. They work right up until they get your domain banned site-wide, and then the asset you paid to build is gone.
03
We don't do "social media". We do Reddit — the rules, the mods, the search behaviour, the AI citations. Depth in one place beats presence in six.
04
Every report links the actual threads, the actual comments and the queries you now rank for. If a month was slow, we'll tell you it was slow and explain why.
Book a free 20-minute teardown. We'll show you the exact subreddits and threads where your category is being decided — and we'll tell you honestly if we don't think you should be in them.
You'll speak to a founder 20 minutes No deck